Search Engine Marketing Manager – 22-00084

Required Experience:

Germantown ,MARYLAND ,US
Date of Posting : Jan 07 2022
Direct Placement

Job Title: Search Engine Marketing Manager

Location: Germantown, MD

Position Type: Fulltime

Job Description:

Client has an exciting opportunity for a Search Engine Marketing Manager. This position will be located at our Headquarters in Germantown MD. This is an exciting opportunity for a creative and energetic marketing professional to join the world leader in satellite technology and services, putting digital and traditional skills to work in promoting the company's brand reputation and supporting sales and marketing efforts globally.

Responsibilities:

Responsible for paid search marketing campaign program management working very closely with our digital agencies and partners.

Improve and manage paid search marketing campaigns including bidding strategies, a/b testing, landing page optimizations, ad copy testing, ROAS improvements, KPI development and benchmarking performance.

Optimize experiences across various digital and business audiences

Digital campaign expansion through other search marketing platforms including BING, amazon, reddit, facebook

Work with SEO team to coordinate efforts across organic and paid audiences

Identify traffic patterns (mobile, desktop) and focus on improving customer experience and superior brand experience

Develop competitive insights within digital programs

Help evaluate additional digital marketing opportunities across display, social using search intent as a key driver

Help brand team with top of the funnel analysis and attribution

Landing page testing and reporting. A/B insights and optimizations. Use AI/Client tools to drive results.

Able to analyze and interpret data (campaign data, testing and optimization)

Communicate findings and insights to internal stakeholders and clients

Defining data requirements and working with technical analytical teams to build out data infrastructure. Help manage development of digital marketing tech stack.

Oversee external agencies as needed to support business objectives, including setting budgets, negotiating contracts and evaluating performance

Basic Requirements:

Bachelor's degree in digital marketing, data analysis, statistics, marketing analytics or related field

5+ years of experience in managing digital marketing campaigns including 3+ with specific experience managing search programs.

3+ years' experience with web analytics, performance-based marketing analysis, google tag manager or Tealium, UTM parameter knowledge.

Preferred Qualifications:

Experience with search marketing tools – google adwords, bing ads, marin, adobe, google analytics, optimizely and/or attribution tools.

Excellent verbal and written communication skills, able to navigate across business stakeholders and senior leadership

Experience managing agencies, consultants and business relationships

Intellectual curiosity, root cause analysis, data driven discovery, anomaly/exception reporting, dashboard and KPI

Employment Practices:

EEO, ADA, FMLA Compliant

VLink is an equal opportunity employer. At VLink, we are committed to embracing diversity, multiculturalism, and inclusion. VLink does not discriminate on the basis of race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. All aspects of employment including the decision to hire, promote, or discharge, will be decided on the basis of qualifications, merit, performance, and business needs.

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