FMCG
Marico
Modernizing the gamification app for 2X sales
Flutter
Native-like app experience
4 Months
For the complete mobile app
Understanding the concept
Marico Bangladesh Limited is amongst the top 3 FMCG MNC companies and a trusted brand in beauty and wellness space in Bangladesh. Their sales declined because their existing app was too slow to be used by the employees.
The employees discontinued using the app and they were demotivated too. The transparency in the process reduced. Hence Marico Limited came up with idea of developing a new App for Bangladesh region and VLink was chosen to develop the same.
Client Challenges Addressed
Delayed response
Slow mobile app speed which makes it difficult to access the available features. And hence, the app’s responsive was experiencing a big lag.
Lack of latest elements
Businesses need to understand that providing an impactful user experience is one of the success factors. And to achieve this they need to implement the latest technologies and functionalities. This is what is lacked in Marico’s app.
Deployment & execution time
The client requested us to deploy the solution within 3 months as they were experiencing steep decline in their business growth. As their sales were slowing down at a rapid pace, a new effective mobile was expected to break these challenges and provide desired outcomes.
Solutions
The stack VLink provided to the Edelweiss Tokio project included IBM WebSphere Portal Server, Mobile-first approach, Business process management, Angular JS and Enterprise Service Bus. For IndiaFirst, Liferay Portal Server was used. There is a lot of complexity in deploying all this equipment and making it fit with what’s left of the legacy equipment and ensure it is performing as promised.
VLink, worked through implementation, Sambhavi said, “because we had rich experience in developing web portals and mobile apps, combined with good experience working in the insurance domain.”
Security, a big concern in the insurance sector, was provided by installation of SSL certificates on user interfaces and compliance with OWASP Application Security Verification Standard (ASVS) on the websites
The IndiaFirst Life Insurance project took 10 months, and the Edelweiss Tokio took about two years. No VLink personnel was embedded with either company. Some retraining was necessary, but it was accomplished quickly in the required timeline, Sambhavi said.
Nikhil Khandelwal
Project Manager, VLink
Tech StackTech Stack & Features That Impressed The Client
Features
User profile management
Technologies & API Integrations
Google pay
Apple pay
Paypal
Mastercard
Visa
Stripe
Chatbot
Dashboard
Data and analytics
Matched Results with Desired Outcomes
Sales Executives were engaged due to the interactive UI and the gamification elements which helped Marico retain the top talent. 20% increase in performance due to increased productivity. 30% increase in Sales Revenue. Helped management view the sales and employee performance flow. It saved 40% of effort and time by migrating the app from tablet to employees' smartphones. Induced healthy competition within the team. Language customization as per the person’s needs.
After deploying the gamification app, the client saw a impressive results in terms of engagement and productivity. Due to this, the employees’ performance grew by 20% and there was a 30% growth in the sales revenue. Moreover, the company was able to monitor all these activities quite easily without experiencing any lag in the app’s loading time.
Moreover, the gamification of Marico’s app saved almost 40% of the time and effort by making the app available on employees’ devices. They can also customize the language according to their need and maintain a qualitative teamwork to attain collaborative efficiency.
Want to Know the Cost to Hire expert LLM Developers?
Modernizing the gamification app for 2X sales
Sales Executives were engaged due to the interactive UI and the gamification elements which helped Marico retain the top talent. 20% increase in performance due to increased productivity.
Digitally VLink Blogs
5 Mistakes to Avoid When Choosing the Right IT Staffing Firm
Are you looking for the best IT staffing solutions Read our detailed guide to find out common mistakes to avoid when choosing the right IT staffing firm/blog/5-mistakes-to-avoid-when-choosing-the-right-it-staffing-firm/Read Blog
10 Top AI Deepfake Detector Tools for 2024 & Beyond
Safeguard your digital content with the top 10 AI deepfake detector tools for 2024 and beyond Visit our website to discover the latest innovations in protecting against deepfake threats/blog/top-ai-deepfake-detector-tools/Read Blog
What to Look for When Hiring Your Next Java Developer?
Comprehensive risk assessment in QA helps businesses to mitigate risks Read on to find out a detailed guide on how to conduct a risk based testing process/blog/hiring-your-next-java-developer/Read Blog