FMCG IndustryMarico Achieved 2X Sales
With our modernized gamification app, VLink helped Marico boost sales performance by 30% and save 40% of operational time.
About the Client
Marico Bangladesh Limited is one of the top 3 FMCG MNCs in Bangladesh and a trusted brand in the beauty and wellness sector. Despite being a market leader, Marico’s sales team was facing challenges due to a slow, outdated gamification app that hampered employee engagement and motivation.
As a result, employees discontinued using the app, transparency in the sales process reduced, and sales performance declined. To overcome this, Marico partnered with VLink to design and develop a modern mobile app that would re-engage employees and accelerate growth.
Challenges
Boosting Sales Performance with Modern Mobile Experience
Marico’s legacy gamification app was no longer meeting business needs. The key challenges included:
Delayed Response & Lagging Performance
The app’s slow speed made it difficult for employees to access features, leading to low adoption.
Lack of Modern Functionalities
The old app missed gamification elements, intuitive design, and real-time features necessary to engage employees.
Urgent Timeline
Marico wanted the new app delivered within 3–4 months to recover from the steep decline in sales performance.
Our Approach
Modernizing with Flutter for a Native-Like Experience
VLink leveraged its expertise in hybrid mobile development to design a user-friendly gamified app. Using an agile delivery model, we closely collaborated with Marico’s stakeholders to ensure rapid development and deployment.
The focus was on:
- Interactive UI/UX for employee motivation
- Gamification features (badges, leaderboards, rewards) to boost engagement
- Multilingual support for localized usability
- Real-time dashboards & analytics for transparency and tracking
The Solution
Modern Gamification App Features Delivered
User Profile Management for Personalized Experience
We enabled employees to create and manage their profiles, providing a tailored user journey. This personalization improved engagement and fostered ownership among sales executives.
Real-Time Notifications for Instant Updates
The app delivers instant updates on sales targets, rewards, and team performance. This kept employees informed, motivated, and aligned with organizational goals.
Reward Dashboard to Boost Motivation
A central dashboard displays achievements, points, and progress toward goals. By offering a transparent view of rewards, the app enhanced motivation and drove consistent performance.
Employee Emotions Analytics for Better Insights
We introduced analytics that capture employee engagement patterns and emotional responses. This allowed management to track sentiment, identify gaps, and improve overall workforce satisfaction.
Badges & Achievements Center for Healthy Competition
Gamified elements like badges and achievement milestones encouraged healthy competition. This feature significantly improved employee retention and motivation across teams.
Data-Driven Leaderboard for Transparency
Leaderboards were designed to showcase real-time performance metrics, improving transparency and fostering team-wide accountability. Employees could clearly track progress against peers, boosting productivity.
Multilingual Support for Inclusivity
To ensure accessibility across diverse teams, the app included multilingual support. This personalization feature improved adoption rates and delivered a better employee experience at scale.
Improved Transparency with Real-Time Dashboards
With dashboards providing live insights into employee performance and sales metrics, management could monitor progress seamlessly. This ensured better decision-making and enhanced sales visibility.
Results
30% increase
in sales revenue within months of launch
20% boost
in employee performance driven by gamification features
40% savings
in time and effort by shifting from tablet-based app to employees’ smartphones
Technology Stack
Flutter
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