[Ep:48] Perfumery Artistry: Powered by Data & AI at Symrise| Lauren Richards, Director- Fine Fragrance Consumer Market Insights and Mansi Patney- Global Senior Manager- Data & Digital Analytics, Symrise
Featuring our guests, Lauren Richards, Director- FF Consumer Market Insights & Mansi Patney - Global Senior Manager- Data & Digital Analytics, Symrise
[Ep:48] Perfumery Artistry: Powered by Data & AI at Symrise| Lauren Richards, Director- Fine Fragrance Consumer Market Insights and Mansi Patney- Global Senior Manager- Data & Digital Analytics, Symrise
Summary
In this episode, we explore how perfumers remain the heart and soul of fragrance creation, supported by powerful insights, data, and AI. Featuring Dr. Mansi Patney & Lauren Richards of Symrise, with host Tracy Gardner, discover how art, psychology, and technology blend to bring scents to life.
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Key Takeaways
- Artistry at the core, powered by data & AI
- Consumer emotion & insight shape every scent
- AI speeds innovation without losing the human touch
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