[Ep:53] The AI Alignment Gap: Why CTOs & CMOs Need a Shared Strategy | Andrew Kokes- Chief Marketing Officer, HGS
Featuring our guest, Andrew Kokes- Chief Marketing Officer, HGS
[Ep:53] The AI Alignment Gap: Why CTOs & CMOs Need a Shared Strategy | Andrew Kokes- Chief Marketing Officer, HGS
Summary
In this episode, Andrew Kokes, Chief Marketing Officer at HGS, joins host Tracy Gardner to discuss why technology, marketing, and data leaders need a shared strategy to deliver better customer experiences, accelerate innovation, and drive growth.
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Key Takeaways
- AI is more than a cost-saving tool
- Data is the foundation of both customer experience and business growth
- Speed shapes customer perception
- Governance is essential for building trust in an AI-driven world
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