How to Build a Pregnancy Tracker App like Ovia?

If you’re planning to build a pregnancy tracker app like Ovia that can successfully compete in the FemTech market, this blog covers everything you need—features, development process, costs, and other essential aspects to ensure the app’s success. 

Modern FemTech businesses recognize the importance of bridging the women's care management gap. The FemTech market was valued at USD 55.6 billion in 2023 and is predicted to reach USD 125.35 billion by 2032, with a CAGR of 9.47%.  

One popular solution in this space is pregnancy tracker apps. Pregnancy monitoring apps have become popular over the years, offering expectant moms a simple and handy way to track their pregnancy experience.  

The Pregnancy Tracker Apps Market was valued at USD 255 million in 2023 and is projected to reach USD 1180 Million By 2030, growing at a CAGR of 18.2%. With over 10 million users, Ovia is becoming more popular among top pregnancy tracker apps.  

If you are considering developing a pregnancy-tracking app similar to Ovia, here are some critical steps, along with features and costs, to guide you in building one.  

Ovia Pregnancy Tracker App Features 

If you want to make your pregnancy app successful, consider your users: medical professionals and pregnant women. Here are some features that define the success of Ovia, like pregnancy tracking mobile app development: 

Pregnancy Tracking App Development - Key Features for Users (Mothers-to-be)

Sign up/Login 

The key feature of pregnancy tracking app development is a user-friendly sign-in and login process. Mobile app developers use APIs to facilitate email-based sign-up, social media login, and registration procedures. This allows users to sign in and register for the application without any hassles.  

Home Screen 

If you want to build an app like Ovia, ensure its home screen consists of multiple elements. For example; a brief overview of your baby's face, nutritional tips, countdown to the due date, articles about mother's health and baby's development stages.  

Calendar

Another important feature of Ovia, like pregnancy tracker app development, is a calendar view. If you're planning to build an app like Ovia with this feature, including a facility for adding notes, setting reminders, and entering day-wise data about mood, symptoms, activity, medicine intake, exercise, fetal movement, and more. 

My Profile 

If you want to build a pregnancy tracker app like Ovia, ensure you integrate a good profile feature that includes details of the expected mother. The profile should consist of editable information about height, weight, due date, and partner details.  

Kick Counter and Contraction Timer 

A pregnancy tracker app like Ovia allows users to track a baby's kick in real time. This application has an alarm with a recording and contractions feature. This means users can play and stop recording contraction intensity with just one tap.  

Goals 

If you want to create a pregnancy tracking app like Ovia, integrating a system in which expecting mothers can set goals around sleep, ideal weight, workouts, daily steps, nutrition intake, etc. Ensure your users can see the progress in terms of meeting those goals.  

Goals are usually attached to reminders, which helps mother-to-be track progress regularly.  

Baby Growth 

Tracking baby growth is an unforgettable moment for mothers-to-be. Integrating this feature into your pregnancy app will play an important role in making your application successful in today’s competitive world. Ensure your app has features to monitor baby’s growth using features such as weight tracking, height tracking, and head circumference tracking.  

Symptoms Tracking 

In the case of the Ovia pregnancy tracking app development, you need to add a symptom tracker feature. This will assist your targeted users (who are pregnant ladies) in tracking and recording symptoms throughout their pregnancy and provide relevant advice.  

Mood Tracker 

If you are developing a period tracking app or a pregnancy tracker app like Ovia, a mood tracker is required to make it successful. This feature allows users to log their emotional changes, such as being tired, agitated, or cranky.   

It would be better if you integrated an option to record moods daily or hourly to identify patterns and learn about specific factors (hormones, fatigue, and stress).  

Insights 

Ovia, like the pregnancy tracker app you are planning to develop, must have various blog posts and other resources. These will help your users stay informed about the different stages of pregnancy and even after postpartum support.  

Community 

If you want to make your pregnancy tracker app successful in the market, community is a great feature to include. It helps expecting mothers to connect with other users at similar stages of pregnancy.  

Groups can discuss experiences, ask questions, and offer assistance to one another. This mobile app also includes a private chat option that allows users to communicate one-on-one with other users.

Customer Support 

The most important feature that people love in a pregnancy tracker or baby tracking app is on-time customer support. In addition, you can include features like Live Chat for communication purposes. 

Best Baby Tracking & Pregnancy App Development - Key Features for Medical Professionals (Doctors, Nurses, Surgeons, etc.) 

Best Pregnancy Tracker App Development - Key Features for Admin 

By integrating all these features, you can determine what's important to make your Ovia-like pregnancy app successful. Now, it's time to check the pregnancy tracker app development process. 

Ovia, like the pregnancy tracker app development process 

If you’re at this stage, you have probably done market research regarding your target users, launch platforms, and business models. This will help you thrive in today’s fast-paced digital world.  

With that, you’ve wrapped up the first phase of the development process—brainstorming. If you’ve still a few doubts or your research is incomplete, read about building a comprehensive pregnancy app: from conception to birth.  

The next essential step is feature planning.  

At Vlink, we finalize around 80% of your pregnancy app’s features before starting development. In this proactive approach, UI/UX designers map out how each feature will function within the app’s interface. It ensures a smooth and intuitive user experience throughout the UI/UX journey.  

Now, it’s time to take a step toward the third phase of building your pregnancy tracker app— the UI/UX design process.  

Ovia is a feature-rich app with a cluttered interface that can overwhelm users (who are expected to be women). Its navigation can feel non-intuitive, with many sections confusing users.  

For example, multiple features, including reminders, appointment scheduling, symptom tracking, insights, and baby growth updates, are packed into the interface, leading to confusion. Because of this clutter design, users face challenges in finding important options like kick counters or contraction timers.  

We recommend following a clean UI with large icons, easy navigation, and personalized articles according to the user’s pregnancy stage.  

After finalizing the wireframe, we move to the coding phase of Ovia, like pregnancy tracking app development.  

Here, our dedicated development team transforms the finalized wireframes into fully functional interfaces, implementing the app's features and ensuring a seamless, interactive experience.  

We also integrate advanced technologies like Artificial Intelligence (AI), Machine Learning predictive analytics, the Internet of Medical Things (IoMT), and blockchain to enhance the app’s functionality based on your business requirements.

We carefully select the right mobile app development technologies and tech stacks to ensure your pregnancy tracking mobile app supports scalability, high concurrency, and stable performance.

Now, next is the testing phase. 

We conduct reliable QA & software testing  (both automation and manual) to ensure your app functions smoothly, meets security standards, and delivers a flawless experience across all devices (Android or iOS). 

We will move to the next phase, MVP (Minimum Viable Product) Launch. 

In this stage, our top 3% of mobile app developers launch MVP to gather feedback that helps us fine-tune the app before the official release. 

After completing the development process, it’s time to find out the cost of building a pregnancy tracking app like Ovia.  

Cost to Build An App Like Ovia 

Ovia, like pregnancy tracking app development cost, can range between US $25,000 and US $85,000. This range is based on several factors, including app design, team location, features, development platform, technology integration, and the complexity of your healthcare app idea.  

One of the most important factors in knowing the cost to build an app like Ovia lies in understanding how you will earn revenue on it to get the invested cost back.  

Here are four options you can look for monetization; 

• Freemium, where the app is free to download, with basic features available for free, while advanced features are paid. 
• Subscription, where the app comes with premium features or content that requires monthly or yearly subscriptions. 
• In-app advertisement, where you can display targeted ads to users within the app, generating higher ROI. 
• In-app purchases, allow users to buy specific items, features, or tools.  

How to Position Your Pregnancy App as Ovia's Strongest Rival

Undoubtedly, Ovia offers several tracking tools for fertility, pregnancy, parenting, and menopause. However, some notable drawbacks include slow load speeds, cluttered design, poor navigation, and the lack of key features like an in-app eCommerce store, personalization, and robust privacy measures. 

If you’re planning to make your pregnancy tracking app more than Ovia, it's essential to focus on a clean, intuitive design with well-organized sections to ensure a smooth user experience. A critical feature missing in Ovia is AI-driven personalization—leveraging AI to adapt to users' behavior, medical history, and real-time data can significantly enhance engagement. 

Additionally, integrating gamification elements will keep users engaged over the long term. 

Expanding your business model is another critical strategy for standing out in the market. This could allow your app to differentiate itself and generate more revenue, increasing your chances of success in a competitive healthcare industry. 

Lastly, but most importantly, your app must prioritize security to position itself as a trusted, engaging, and comprehensive alternative to Ovia. Ovia has faced criticism over handling sensitive user data, primarily through employer-sponsored programs.  

You could implement blockchain technology to build trust—an essential factor for long-term success. Empowering users to control what information they share will foster confidence in your app and set it apart from competitors. 

Ensuring the Privacy & Data Security in Your Pregnancy Tracker Application 

Ensuring data security and privacy is a legal requirement for pregnancy apps. They must comply with regulatory requirements, such as the Health Insurance Portability and Accountability Act (HIPAA), GDPR, and FDA (if applicable). This will help protect sensitive patient health information. 

Non-compliance can damage your business financially and reputationally, leading to a loss of user trust. Data breaches, like the one Ovia experienced, highlight the critical need to implement robust data security measures and privacy policies.  

In addition, the sale of health data to advertisers is a growing concern among people, which can lead to highly targeted and intrusive ads. When developing a pregnancy tracker app, following certain best practices to protect user privacy and build trust is essential. These practices might include: 

• Implement end-to-end encryption 
• Conduct regular security audits 
• Be transparent 
• Allow user control over their data (e.g., opt-out options) 

VLink - A Reliable Pregnancy Tracking App Development Company! 

As a leading healthcare mobile app development company, we ensure the smooth process of building a pregnancy tracking app like Ovia. Our dedicated team of mobile developers focuses on personalized features, an intuitive user interface, and robust functionality.  

Here are several reasons you should trust us to create an app like Ovia.  

One of the most important facts is that we have a proven track record of creating healthcare apps with advanced features. Also, we have an in-depth understanding of the healthcare app market and compliances like HIPAA, which makes us a reliable pregnancy tracker app development company.  

If you want to build a pregnancy monitoring app like Ovia, contact us.